What a great idea the forthcoming Valentino online archive is. An idea that has also been touched on by Jasper Conran (read this insightful interview here from last year), the ‘virtual archive museum’ will display iconic couture and ready-to-wear wear pieces, as well as films (including 95 runway videos), sketches and photos that give a rich, visual insight to the brand. (more…)
Ever since reading WWD’s article earlier in the week, I have been checking and rechecking the Balenciaga website. It has now relaunched. Working with Wednesday-London, Balenciaga has created a site that marries a high spec retail experience* with engaging brand history, including archive images and (soon to come) video. (more…)
The Coca Cola online archive, celebrating the brand’s 125 year anniversary is quite something. A virtual tour of the archive, you can stop and take a close look at whatever packaging, signing or novelty items tickle your fancy and can even click on certain items to get the full story, read comments and add your own. (more…)
