Online shopping

Warehouse Christmas SOS film – recognise yourself?



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Warehouse has upped its digital game considerably since relaunching its etail site a few months ago. As well as a much fresher looking site with the full complement of social sharing buttons, the British high street brand has embraced the power of the fashion film.

This sharply observed ‘Christmas SOS’ film, produced to promote its 90-minute delivery service (er – wow), is brilliantly executed and top contender to upstage last year’s Walk Of Shame viral (remember the work of genius from Harvey Nichols?).

Watch and cringe…

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The Conran Shop Gift Guide – with a little help from me



Have you heard about the changes at The Conran Shop? Jasper Conran has been named chairman and as part of his remit has set to rethinking the product offer and environment. Plans are afoot for a little more fashion input (rumour has it, there’s a Tom Binns project in the works) as well as convivial in-store happenings to jolly things up. (more…)

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Carven for Petit Bateau launches today on Farfetch.com



Fashion collaborations are standard these days, but some are a better fit than others. So how’s this for a perfect match? Carven meets Petit Bateau in a capsule collection of gamine tops, dresses, polo-bodies and detachable collars. Just beautiful. The collection launches today exclusively on only three etail sites (until 4th December when it goes on general release). (more…)

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It’s live! Harper’s Bazaar launches ShopBazaar



Magazines swore they’d never do it. “Editorial is editorial; commerce is commerce,” they chorused. But things are different now. Harper’s Bazaar has just launched Shop.Bazaar.com in preview, a shoppable edit for the Harper’s Bazaar woman. In essence it’s a bit like Net-a-Porter in reverse. It has shoppable content curated via the pages of Harper’s Bazaar by its impeccably-pedigreed editors and is powered in partnership with retailers like Saks Fifth Avenue and Hirshleifers (Harper’s doesn’t hold any inventory itself; its fashion cupboards are big, but not that big), as well as mono-brands like Salvatore Ferragamo.  I’ve just signed up so I’m having a play. Will report back…

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