Brands

Snippets



Today has been a complete whirlwind so I’m speed-blogging to get it all down.

Breakfast with Tiffany
9am Brekkie at Automat with a very blog-savvy PR. Lots to discuss including the importance of brands to have a two-way conversation with consumers online.

First look at APC
1030am Love that familiar signature candle scent on first entering the new Dover Street store and I immediately eyeballed all the shirts, wedges and belts. Welcome back to London APC!

Murdock opens store no 3
1045am Just a stone’s throw from APC in Dover Street was the latest Murdock luxury barbers (5B Stafford Street, W1). These guys have cornered the market in high end (but not poncy) male grooming. Alongside the trad barbers service, they offer a lovely retail experience, especially if you’re a girl gift-buying for a fussy discerning guy. When I asked to have a nose round, I was invited to have a look upstairs, even though ‘it’s not finished yet’ and my host also revealed that Scott Schuman had recently enjoyed the Murdock experience. Didn’t surprise me one bit, this place is a must-visit for all sartorialists.




Falling back in love with LK Bennett
1130am: As I was in Bond Street, I decided to give Fenwick the once over including a mini- tour of LK Bennett. Wow, it’s suddenly totally right for now. I liked the high-on-the-instep Mary Janes (Selina, £155), roundtoe courts in an array of heel heights (Sabira, £130, Shilo, £140) and red low-heel pumps (Samedi £125) to go with crop skinny jeans and ankle socks. Nice work LKB.




Short Cuts
12pm This Uniqlo window caught my eye – same-day instore alterations. Me likey.
Daily Candy and arm candy
3pm After more meetings and lunch I headed to Fashion Business Club to take in an interview with DailyCandy.com‘s London editor Malika Dalamal. Daily Candy is looking into encouraging feedback from its readers via comments which I think is a very good thing indeed as it harnesses the community spirit and keeps the punters coming back. Post-interview I caught up with a number of fashion people including accessory designer, Quentin MacKay. I first met MacKay years ago when he had designed some very simple black leather wristbands and I had bought one (I think it was when Browns Focus had just opened). I still have it today and was pleased to discover that following successful stints at Tanner Krolle and Samsonite Black, MacKay has now launched a luxury accessory line under his own name – it’s the real deal, have a look here.


Finally! Luxury market to embrace social media



“As marketing through social media moves to the forefront for many businesses, I think a lot of luxury brands are now saying, ‘How do we get ourselves on Twitter? Do we really want to be there? Does that cheapen us?’ Brands need to figure out a way to still be exclusive within the social media platforms, because it’s an enormous marketing opportunity.”

Interesting report on WWD on the importance of social media to luxury brands.



AW 09-10 trend report: Reiss press day



Major excitement at the Reiss press day where the first autumn/winter collection from new brand director Andy Rogers was unveiled. Rogers arrived at Reiss from Stella McCartney almost a year ago and he has really sharpened the focus of the brand. Not only has he fine-tuned the main range but he has also introduced a new label called 1971 for the Reiss girl to wear at the weekend. Comprising jeans (made in the same factory as Acne jeans) as well as to-go-with pieces, shoes and accessories, it has a lower price point but the same attention to design and detail as the mainline collection. I was mightily impressed.

Yummy basics – hello Reiss, goodbye Hanro…
Military details
Statement knitwear
Soft grey
First lady chic – Nancy-Reagan-meets-MObama
Studded silk – the weight of this is just beautiful
Class, elegance, sophistication – tick, tick, tick
The piece the press went mad over
Oops, how did this Karen Millen rail get in here?
Foot candy
Breton stripes
Tasteful trinkets
Suede is the new leather
Love!

First drop lands in-store end of July…