Introducing Topshop’s New Gen tees

Topshop is celebrating ten years of its BFC NEWGEN sponsorship scheme to support emerging British fashion by releasing 20 Tshirts exclusively designed by our most exciting young talent. The T-shirts retail for £30 and will go on sale in stores nationwide and online at, as well as at a pop-up shop in Selfridges and at Somerset House (all profits go to Centrepoint). (more…)

Some more ss12 ad campaigns I like

These aren’t the high profile ones, just some more under-the-radar ones that I really like…

Margaret Howell by Koto Bolofo – a celebration of the brand’s core products, this shot of Marique Schimmel in a classic man’s dress shirt indirectly reminds me of Tilda Swinton modelling the AW10 Pringle menswear collection.

Joseph – don’t know who shot this but I like the clothes and the expression – and slightly cinematic quality of black & white photography

Longchamp with Coco Rocha and a Weimaraner. I thought this looked like an Arthur Elgort photo but it’s by Dane Shitagi. Love all the colours

Radley starring Laura Bailey in her own clothes, styled by Katie Hillier. I’m not generally a Radley fan but I love Laura Bailey’s look and what they have done with this campaign