Introducing Topshop’s New Gen tees
Topshop is celebrating ten years of its BFC NEWGEN sponsorship scheme to support emerging British fashion by releasing 20 Tshirts exclusively designed by our most exciting young talent. The T-shirts retail for £30 and will go on sale in stores nationwide and online at Topshop.com, as well as at a pop-up shop in Selfridges and at Somerset House (all profits go to Centrepoint).
What I really love are the accompanying press pictures which were photographed by Scott Trindle and styled by Siobham Lyons. My favourites are these by (top to bottom) Christopher Kane, Craig Lawrence, Mary Katrantzou and J W Anderson. There’s a great Nasir Mazhar one too which I’m not allowed to show you, but you can see it on the Topshop website and when the tees go on sale on Friday.
Plus don’t forget Mary Katrantzou’s nine piece capsule collection for Topshop which goes on sale in nine stores on Friday and retails at £40-£350. The most elaborate piece, the ‘vase-skirted’ dress, is a step above your average Topshop price but the high street is slowly tapping into the market for more special pieces and insiders predict these dresses will get snapped up pretty damn sharpish.
15 February, 2012 @ 8:27 am
I am after the Erdem tee myself and so excited about the Mary Katrantzou collab, definitely a steal for the price of the lampshade-esque dress, so close to what we see in her runway collection. xx
15 February, 2012 @ 9:23 am
The Craig Lawrence t is surprising, although I guess I’ve never seen him do anything but knitwear before
15 February, 2012 @ 4:51 pm
I will take the J W t-shirt, thank you. Will be interested to see some of the cheaper MKxTS stuff too. What does £40 get you? Tights or something?
16 February, 2012 @ 12:30 am
love the mary katrantzou pieces!
16 February, 2012 @ 7:15 pm
As with other high street/designer collections, I’m not really fussed with the Mary K designs on the lower end of the scale (from the press photos we’ve seen anyway), only the high ticket items that I can’t afford, sob!