Sonia Rykiel has had a complete reboot under new creative director Geraldo da Conceição. For starters I think this AW13 ad campaign looks really fresh and strong – I love the use of illustration. Photographed by Mert Alas and Marcus Piggott, styled by Marie Chaix and modelled by Sam Rollinson, with art direction by m/m Paris, the inspiration comes from 1950s and ’60s advertising posters. (more…)
I adore fragrance miniatures. Not only are they sooo cute but they make sense if you’re short of space. And obviously they’re practical travel companions (my Jo Malone 9ml Pomegranate Noir comes on all my adventures with me). For Valentine’s Day, Chloé is releasing ‘My Little Chloés’, its three popular scents – Love Chloé, Chloé and L’Eau de Chloé – in mini-me 20ml bottles. They’re available from February 1st, £25.
On the subject of mini fragrances*, I finally got hold of some L’eau de Rykiel from one of those fragrance-only emporiums in Westfield that seems to sell every scent you’ve ever heard of. I’ve been wanting this for ever and was happy to find 7.5ml bottle for about a fiver. Truthfully, it’s the packaging that appealed – the classic graphics and the T-shirt-shaped bottle. The juice isn’t bad, it’s quite fresh and soapy and reminds me of something I used to wear (still racking my brains to remember what). But I’m mainly going to use it for shelf decorating… wouldn’t you?
*PS: oh looky, just discovered Miniature Perfume Shoppe, a website devoted to collectors of miniature fragrances – genius!