…And finally, the concept of pre-collections makes perfect sense. Landing in store any day now, the pre-fall collections (AKA the collections that take up an increasing slice of a buyer’s budget) consist of the wear-all-year pieces that have become the mainstay of British wardrobes. (more…)
Burberry got royally slated for its AW11 collection but personally I rather liked its beatniky 60s slant. And I like the SS12 pre-collection even more. I’m glad Christopher Bailey has moved on from the severely abbreviated dresses of the past few collections. (more…)
This season sees the Resort/Cruise collections go mainstream. As customers are increasingly fashion-aware and exposed to newness 24/7, the onus is on designers to give them more fashion, more frequently. Whereas Cruise used to be something of an also-ran (see this article from 1988!), this season it’s become an event in itself with proper celebs – witness Jennifer Lopez, Charlize Theron and Christina Aguilera at Dior – and coverage in the dailies.
This quote from Karl Lagerfeld on Style.com sums it up:
“It’s not Resort anymore. It’s another collection—in the story of Fall, pre-Fall, Paris/London, pre-Spring, Spring—called “cruise.” It’s like a code name, but the thing is that Chanel needs six ready-to-wear collections a year, every two months completely new things at the shops. There are hundreds of shops all over the world that have to have something new all the time or else there’s no reason to go back. Or else you go to a place like Colette where they see 100 labels. If it’s one label, this label needs to have something new all the time.”