Business of beauty: Hermès is launching skincare and make-up (updated)
Not sure why I never saw this coming. Hermès is building out its beauty offer with skincare and make-up due to launch in 2020. It already has a great line of ancillary scented bath products – soaps, shower gels, body balms – which are so beautifully giftable and serve as perfect entry portals to one of the last true luxury fashion brands.
‘Obviously, we hope to have the biggest scope possible. We are trying to do it humbly and cautiously, because it’s a big market that’s already full of strong players, and therefore we have to find our place in it,” said Hermès chief executive officer, Axel Dumas. It’s certainly a crowded place but Hermès is planning a slowly-slowly strategy with limited availability to start with, mostly in its own stores. (more…)
