Aerin

Beauty bits: Aerin, BeautyMart, Into The Gloss, Chanel, Shu Uemura, By Terry, Teen Vogue, Dior Couture, confessions of a Photoshopper



First look at Aerin Lauder’s campaign imagery for the forthcoming AERIN beauty-slash-lifestyle line (ETA August/September). Very commercial but that’s entirely expected. For more sneak peeks, check out the AERIN site where you can view the product and read Aerin’s Goop-like musings on effortless entertaining and the like…

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First look at Aerin Lauder’s new make-up line




I mentioned Aerin Lauder’s new own-name brand last week. This week, I came across the first picture of the make-up line. I’m seeing shades of Estee Lauder (unsurprisingly), YSL and Tom Ford in the angular gold packaging, which to be honest is alright by me; I make no secret of the fact that I buy beauty prods as much for the packaging as the goodies therein. Not sure how much the world needs another line of luxe neutrals but then, this is all about branding. Get that right and you can sell anything you want. What’s interesting is that Aerin (as the brand is known) has soft-launched itself on Twitter and Tumblr first, selling the Aerin dream life and aesthetic before there’s any hint of product. Even if you weren’t an Estee Lauder girl, and you don’t need another latte-coloured lipstick, there’s no denying there’s something extremely appealing about the Aerin ‘ski lodge in Aspen’ Lauder lifestyle. On that basis alone, I’m sold.

[Image: Beautyblitz.com]