Beauty next: Romy Paris lets you customise your skincare like you customise your coffee
Could Romy Paris be a beauty game changer? This curious coffee machine-like contraption works in a similar way to your counter-top Nespresso machine, but instead of dispensing a skinny latte it produces bespoke skincare concoctions.
It’s the brainchild of co-founders Morgan Acas and Thomas Dauxerre and I think the potential for the beauty industry is huge. Different active ingredients are contained in capsules that can be added to a base cream or serum as per your needs. It works with an app, so you fill in a questionnaire of your preferences and lifestyle, letting the app recommend suitable formulations. You feed the appropriate capsule into the device (it’s called a ‘figure’) and the ingredients are mixed with the base in less than ten seconds, delivering a 1ml dose of made-to-order serum or cream on a spatula. That’s the future of skincare right there!
There’s a lot of personalisation going on in fashion and beauty right now and I think the idea of playing lab technician is very appealing. Add to that, the capsules contain fresh ingredients with no preservatives – a boon for those who like to be informed about what’s in their products. I also like that there is little waste, you only use what you need.
The Romy Paris machines retail at €490 (including 3 months’ worth of treatment products) and can be pre-ordered now in time for Christmas. But long term is where I think it gets interesting, with scope for in-store machines, brand collaborations and the inevitable trickle-down to the high street.
WORDS: Navaz Batliwalla/Disneyrollergirl