Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…
1. WOULD YOU BUY A COFFEE FROM GAP?
Last week, Gap added a coffee-cum-record-shop (a collaboration with East London’s Lion Coffee + Records) to its Oxford Street store in a move to entice a younger, cooler customer. Will it work? I’m not the target market, so I can’t say, but I love a store with a nice café, so I’ll definitely check it out…
2. VERSACE MADE SOME (SORT OF) EMOJIS
Lots of buzz about the Versace emoji app (which is really an ad for the blingtastic Versace emoji t-shirts). However, the app is a bit flawed, as they’re not emojis that you can add to your keyboard, rather it’s more of a photo editing app. (When is a luxury brand going to do this right?) But hey, points for trying and it’s one that the hardcore fans will love regardless.
3. FLORENCE WELCH FOR GUCCI
Looks like Gucci is ramping up awareness of its watches (not my cup of tea) and jewellery (totally into it) by appointing Florence Welch as its ‘face’ (no pun intended). I’m a celebrity-avoider, but I think this one’s a good match and thankfully not the usual generic watch ad fare…
New to Net-a-Porter is NARS, so you can now get your fix of Dragon Girl lip pencil and Dual Intensity blush alongside your Mansur Gavriel shoes and Saint Laurent camera bag. Come summer, if you want the IRL experience, then NARS will be a new arrival to Covent Garden’s ‘beauty quarter’, with a store coming to King Street. Read more on WWD.
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WORDS: Navaz Batliwalla/Disneyrollergirl