NIGO

Japanese convenience chain FamilyMart is getting a fashion glow-up



Nigo announced as FamilyMart creative director

The vogue for hypebeast grocers (documented in my aw24 trend report) continues.

News just in: Japanese streetwear wonderkid Nigo has been named creative director for convenience store chain FamilyMart. If you’re thinking Tesco or Co-Op, it’s a bit more significant than that. The convenience store game in Japan is way bigger than plastic-packed egg sandwiches and lottery tickets. They do everything from letting you pay bills and print documents to selling underwear and toothbrushes for on-the-go white collar workers. And their snack aisles are legendary. (more…)



Human Made X Coca-Cola for Beams



Nigo has been off-radar for me for a long time but he’s popped back on since these pictures dropped in my inbox. The ex-owner of A Bathing Ape has dug deep into his extensive workwear and memorabilia archive to produce this teeny-tiny capsule collection for his latest brand Human Made, in collaboration with Japanese store Beams. (more…)