Bloggers may be stealing a march on celebs in the ‘face of’ stakes but you can’t beat a good old fashioned supermodel when it comes to a really slick campaign. Kurt Geiger has tapped Anja Rubik as the face of its campaign for AW11. The brand was recently bought by the US-based Jones Group who has clearly set its sights on international expansion. What do you think of Eric Tortensson’s picture of Rubik? Does it make you want to drop a bundle on cute animal-print bootees?
An email just came in from a high street store announcing its new face for high summer and autumn/winter. Unfortunately, the news is embargoed til next week so I can’t name names but the model in question is a prominent UK blogger with attitude. Why is this interesting? Two reasons. One, it underscores the theory that models these days need more than good looks, they need personality. Models with attitude add extra energy to everything they do, they add their own stamp to the styling and make the pictures pop. Two, a blogger-as-spokesmodel is a pretty smart move on the part of the marketers. Bloggers have added value because they’re great communicators. They have a ready made platform to publicise the campaign – add together their blog, Twitter and Facebook followers and you have a pretty wide reach. (Hunter wellies obviously thought so when they signed up Liberty London Girl.) Bloggers also have entrepreneurial spirits so it will be interesting to see how the blogger-as-model trend develops. We’ve seen plenty of celebrities go from face-of to creator-of, let’s see if bloggers follow suit.
[Image credit: Karlheinz Weinberger]