Bold plans are being forged at Vlisco, the Dutch textile company whose wax prints have been the toast of African fashionistas for over a century. If you don’t know the name, you’ll undoubtedly recognize the prints. They’re what we consider traditional ‘African’ prints even though they orginated in Indonesia before being adopted by the powerhouse that is the Vlisco manufacture, based in southern Holland.
While the prints have traditionally been sold by the yard to be made up by personal tailors into one-off garments, the brand is moving into off the peg territory. (more…)