Bold plans are being forged at Vlisco, the Dutch textile company whose wax prints have been the toast of African fashionistas for over a century. If you don’t know the name, you’ll undoubtedly recognize the prints. They’re what we consider traditional ‘African’ prints even though they orginated in Indonesia before being adopted by the powerhouse that is the Vlisco manufacture, based in southern Holland.
While the prints have traditionally been sold by the yard to be made up by personal tailors into one-off garments, the brand is moving into off the peg territory. (more…)
“Every Ghanaian woman of my mother’s generation collected hundreds of these fabrics. My mother literally had a room packed with these cloths. When I was 16, I decided I wanted to experiment and made an outfit from them. She came back, saw that I had cut into the cloth, and she lost her mind.”
Ozwald Boateng, Business of Fashion