THE DRG STYLE INDEX: KÉJI DENIM, SWATCH, THE STORE, PAT MCGRATH
Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…
1. INTRODUCING KÉJI DENIM
New name on my radar: Kéji Denim. I discovered this East London-based brand on Monocle’s Daphné Hézard when I bumped into her at Margaret Howell during LFW. Five minutes later she was mobbed by street style photographers snapping this fine ensemble outside the show. Founded by Katie Green (ex LOVE magazine and Net-a-Porter), Kéji Denim is the antidote to skinny jean ubiquity offering up rigid Japanese denim, crafted in Hong Kong.
2. SWATCH AT SOTHEBY’S
My Swatch obsession continues to be stoked with the news that Sotheby’s has a major Swatch sale coming up. On November 10th, it will be selling a single lot of 4000 items including 1000 early 80s Swatch watches, offered by former Swatch designers, Marlyse Schmid and Bernard Muller. As well as watches there will be prototypes, sketches and technical drawings. See more at Sothebys.com.
3. THE STORE COMES TO SOHO
Alex Eagle’s excellent The Store concept is coming to the Brewer Street Car Park. The Store is the epitome of the perfect concept store, with a studied mix of classic and unknown brands, plus books and lifestyle bits that make you want to stay for hours examining everything. Having first opened at Soho House Berlin, Eagle has been busy refining and rolling out her vision globally. The Store Soho opens early next year.
4. PAT MCGRATH, THE BRAND
Are we about to see Pat McGrath, The brand? As one of the most influential makeup artists in the industry, she is also responsible for global creative design direction of makeup at Proctor & Gamble. But last week saw glimpses of her first own-name product, a limited edition golden pigment to launch the mysterious ‘Pat McGrath Labs‘. According to The Telegraph it will be available ‘from October’.
WORDS: Navaz Batliwalla/Disneyrollergirl