Technology

What Moleskine did next



Moleskine is for the Paperchase addict who grew up but never stopped loving stationery. Along with the library-leisure trend, the current stationery obsession is another parallel to the digital revolution. Technology freaks like paper too! Moleskine has been slowly building its empire with expensive beautiful, no-frills products. Here are some of my favourites:

Clip-on pens and pencils
Moleskine Pencils, Roller Pens, Slip-on grips

Bigger A4 hardback notebooks and sketchbooks

iPad cases. These are great as you can position your notepad on the left or right, depending on whether you’re left or right-handed. I spotted one first in a meeting with the unstoppable Chris Morton from Lyst and have been looking out for them ever since (only compatible with first generation iPads though).

More Moleskine stationery porn here.



Coca Cola: From the archives



The Coca Cola online archive, celebrating the brand’s 125 year anniversary is quite something. A virtual tour of the archive, you can stop and take a close look at whatever packaging, signing or novelty items tickle your fancy and can even click on certain items to get the full story, read comments and add your own. (more…)



Twitter + Telly: enhancing your experience?




I thought my Twitter habit was bad but apparently it’s about to get worse. The Royal Wedding has highlighted the trend for something called ‘two screening’ where people congregate round the telly to watch and tweet a running commentary of the most popular TV programmes. For me it started with Mary Queen of Shops, entertaining on its own but even more fun when reading the tweets of fellow viewers. (more…)



Burberry In Beijing: livestreamed here!



“Brands are more and more multi-dimentional. It’s about an experience as well as buying a product,” said Burberry’s Christopher Bailey in US Vogue recently. “What we’ve found is the more we entertain, the more we allow people into our brand. Then maybe one day they’ll buy. And then… who knows?” And so Bailey is continuing the trend for the digital extravaganza as pioneered by Burberry and Ralph Lauren; what the latter’s David Lauren referred to last year as “merchantainment” – the seamless blending of merchandising and entertainment.

At approximately 1.30pm UK time (8.30pm Beijing time) today, Burberry’s biggest digital extravaganza to date will be streamed around the world and you can watch it live here. Celebrating the opening of Burberry’s new Beijing flagship store, we’re promised a mix of live models, animated footage and ‘lifelike’ holograms, the whole event filmed from all angles, using multiple cameras in real time. iPads at the ready!*

 
*Best viewed in Firefox