Designers

On Ralph Lauren’s 4D digital extravaganza and the importance of an engaging online experience




Have I mentioned my love for Ralph Lauren? In case you missed my past gushings, here’s a quick recap: the Anglo-American, preppie-ish aesthetic; the beyond beautiful Bruce Weber imagery; the ‘nothing bad could ever happen here’ lifestyle stores; oh and the quality product (i.e. my favourite, still-good-as-new boys navy blazer). (more…)



Quote of the day



“It was the most terrifying thing to do fittings with supermodels, because they would come in and look at your Polaroid board, and count how many outfits they had, what order they came out in and who were they next to. They would say things like, ‘She is taller than me and I am not coming out after her,’ ‘How come she has three outfits and I only have two,’ and ‘I want that outfit.’ They’d literally pull the Polaroid off the board and say they want to wear this. There was a reason they were supermodels, though. When they put on an outfit, everyone was floored.”
Anna Sui on supermodels