Who needs Tumblr when you have Instagram? J.W.Anderson posted his entire Resort 15 collection on Insta yesterday and proved he can do commercial just as well as experimental. My commercial highlights are the trench coats, the diagonal stripes, the twinset and the boxy Harrington. And please check out the pockets on those trousers…
As is the rule, the hottest British weather is accompanied by fresh in-store deliveries of, well, knits, boots, scarves and socks. So here are my picks of the new autumn collections that you could wear now, after sundown should you so wish (although ideally not all at once). My vote goes to the Carven sweater and Matthew Miller ‘Born To Fail’ men’s top – especially teamed with J.W. Anderson’s ample skirt. Plus a bit of equestrian detail (on the Village England bag – new label alert!) is always welcome for the summer-autumn switchover…
ABOVE LEFT TO RIGHT:
TOP: Village England bag, £165; Matthew Miller men’s top, £195; Elyona ear cuff, £133
MIDDLE: Burberry scarf, £295; Carven jumper, £320; APC socks, £25
BOTTOM: J.W. Anderson skirt, €755; Tabitha Simmons boots, £815; River Island ring, £15
Pre-tail site, M’oda ‘Operandi has been going for quite a while now and even though I’m still a novice online shopper when it comes to fashion (honestly, I can count my total clothing purchases on two hands), I do think it’s a clever concept.
For me it works as a research tool. It bridges the gap between seeing things on the runway (styled to the hilt as per the designer’s vision) and seeing them on a rail in store. We get to see clothes ahead of season styled in a more wearable way, including those by some of the lesser known designers. This week’s ‘trunk shows’ (the M’O name for its limited-time pre-order sales) includes Bouchra Jarrar’s winter couture collection (a designer I love, who was shortlisted for the Balenciaga gig and M’oda ‘Operandi’s first ‘couture’ designer) and J.W. Anderson pre-fall.
But like a lot of start-ups, it seems the plan is to develop the concept beyond its original, well, moda operandi. Since December, the site has also offered conventional, in-season etail in its ‘Boutique’, giving the M’O consumer the option to buy their favorite pieces and wear them the next day. As CEO Aslaug Magnusdottir says, “We want to better serve our current customers and reach a new customer base. We’ve been able to establish a name in various pockets of the world and we want to take advantage of our positioning and build our market share quickly.”
You can pre-order Bouchra Jarrar’s winter couture collection until 5th Feb and J.W. Anderson Pre-Fall 2013 until 4th Feb. Happy shopping!