An article in the FT this weekend examined the current flurry of high fashion and Disney collaborations. As well as recent collaborators Jean-Charles de Castelbajac, Mawi and Chopard (who will launch a lavish €30,000 Mickey-themed collection in October), Disney’s vice-president of European consumer products, Marc Low revealed a couple of wish list names that Disney would love to partner with. “We would love to work with Marc Jacobs,” said Low, “he takes so much inspiration from the character world. Louis Vuitton is also a brand we’d love to work with for handbags.”
Disney are super strict about who they partner with as the company’s successes are built on its wholesome, family image and it steers clear of controversy. While I wouldn’t say that Marc was the squeakiest of designers, I think he would do something spectacular and highly collectible with Disney. It would certainly be preferable to SpongeBob SquarePants.
Who would be your dream high fashion Disney hook-up?
If anyone ever asks my top 5 brands I can reel them off in under 5 seconds. Sony, Gap, Disney, Levi’s, Coke. Easy.
Sony was really cool when I was growing up (hey, they invented the Walkman and had a great logo). Even though their products got less reliable over the years I still have an allegiance to them, I can’t help it. Maybe it’s because Big Audio Dynamite wrote a song about them.
Gap is just a brand I love the idea of. Great American classic wardrobe staples and their ad campaigns are always so beautifully produced. Plus, I have just found the perfect ankle length chinos I’ve been looking for all my life. Disney? Well, duh, can I just say Mickey Mouse? What other reason do you need? Levi’s – again, all about American heritage. I love everything this brand stands for, it’s a nostalgia thing. And finally, Coke. It’s weird, even when I hear bad things about the brand, all I can think about are the red and white colour combo, the iconic logo, the even more iconic bottles and those brilliant ad campaigns.
And now, Nails Inc has collaborated with Coke to launch the Diet Coke City Collection of nail polishes. WTF has Diet Coke got to do with nails? Not a lot, but I really don’t care. I’m not even a Nails Inc fan but I will be making it my business to nab one of those ruby red bottles. That’s the power of the brand for ya.
The Nails Inc Coke set is available from Boots between now and 30th June, free when you buy two 500ml bottles of Diet Coke from selected Boots (subject to availability).