Jil Sander SS19 – seen but not heard

Jil Sander SS19

Vogue reports that Jil Sander SS19 took its trouser suit cues from the military, the artist’s studio and sports uniforms. I think there’s still plenty of mileage in the boxy, Celine-esque silhouette that’s dominated this decade. Women really seem to like its comfort factor and it aligns with the gender fluid movement perfectly. The Vogue review ends with a caveat that designers Luke and Lucie Meier (now in their third season at Jil Sander) still have some way to go to revive the label.

I think this is a PR thing. If it was up to me, I would get them into stores (Matchesfashion.com?) for a trunk show, get them to meet the customers and shout about their technical prowess because these are well-designed, desirable clothes. Or do more with visual merchandising, create an interactive pop-up world where their inspirations, the clothing and those lush pop-bright bags could be the centre of attention.

Jil Sander isn’t a noisy brand and it’s hard for quieter brands to stand out among today’s logomania and ironic Insta-bait. But this duo has an inherent cool factor that is perfectly pitched to fill the hole vacated by Phoebe Philo. They just need more visibility.

Jil Sander SS19

Jil Sander SS19


WORDS: Disneyrollergirl/Navaz Batliwalla
IMAGES: Vogue/Jil Sander SS19
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