Jil Sander SS19 – seen but not heard
Vogue reports that Jil Sander SS19 took its trouser suit cues from the military, the artist’s studio and sports uniforms. I think there’s still plenty of mileage in the boxy, Celine-esque silhouette that’s dominated this decade. Women really seem to like its comfort factor and it aligns with the gender fluid movement perfectly. The Vogue review ends with a caveat that designers Luke and Lucie Meier (now in their third season at Jil Sander) still have some way to go to revive the label.
I think this is a PR thing. If it was up to me, I would get them into stores (Matchesfashion.com?) for a trunk show, get them to meet the customers and shout about their technical prowess because these are well-designed, desirable clothes. Or do more with visual merchandising, create an interactive pop-up world where their inspirations, the clothing and those lush pop-bright bags could be the centre of attention.
Jil Sander isn’t a noisy brand and it’s hard for quieter brands to stand out among today’s logomania and ironic Insta-bait. But this duo has an inherent cool factor that is perfectly pitched to fill the hole vacated by Phoebe Philo. They just need more visibility.
NOW CLICK BELOW TO SHOP JIL SANDER…
WORDS: Disneyrollergirl/Navaz Batliwalla
IMAGES: Vogue/Jil Sander SS19
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20 September, 2018 @ 2:28 pm
I’ve always loved, but never owned anything by Jil Sander. I tend to shop online and they have no presence, but maybe that’s part of the appeal to some women?
27 September, 2018 @ 1:59 pm
This is a fantastic collection from Jil Sander – and I think you’re right about women still wanting the Céline-esque silhouette