Events

More on trunk shows



Further to yesterday’s post, retail blogger Bish Shops alerted me to the following news on trunk shows:

NEIMAN MARCUS PLANS SHOWS TO ENTICE TOP CUSTOMERS TO BUY NEW LINES AT FULL PRICE
Upscale retailer Neiman Marcus Group Inc is to set up special trunk shows and meetings with designers for its best customers in a bid to get them to buy new fashion items at full price.

Engaging Neiman’s core, wealthy customers are the retailer’s “best chance of turning the tide” of deep discounts that is drowning company profits, chief executive Burt Tansky said yesterday.

“The challenge that we have is to get the customer back into the store to buy at full price, because none of us can continue to sell at promotional prices and deep discounts,” Tansky told the National Retail Federation annual convention in New York. “First of all, there’s no advantage to it. Second of all it leads to hell … and it’s got to stop.”

Privately-held Neiman Marcus is testing several marketing ideas across its 40 signature stores, including bringing in groups of 20-30 shoppers for special events, Tansky said.

“We have a number of things going on and already we are starting to understand that our customer, the affluent customer, will come into the stores if we create the right environment,” he said. He noted that some clients said they felt uncomfortable “shopping ostentatiously… Our challenge is to break through that mindset”.

[Source: WGSN]



Much ado about M&S



Being something of an outsider, I have a tendency to defend the underdog in most situations and when it comes to fashion, M&S is the underdog du jour. While recent figures show they have suffered their worst sales for three years with shares dropping by almost 25%, I say, give them another chance. (more…)



Contemporary Wardrobe, thirty years of street style



contemporary wardrobe - The Horse Hospital

It’s not often you find out about events like Thursday’s talk at the Horse Hospital. Luckily for me I read about it on Style Bubble just in the nick of time and got my ticket request in fast. Alas, not fast enough as the next day an email pinged back saying the event was massively over-subscribed and entry wasn’t guaranteed, but to turn up anyway and they’d try to accomodate everyone.

We arrived with time to spare, which was good as it afforded us a nice fashion show in the form of the arriving punters. Having expected a pride of pushy fashion students and a few Hoxton hipsters I was happy to see a majority of veteran London dandies and friendly faces from the last forty years of fashion and clubbing. We had quite a lot of fun playing ‘guess who he is’ until the doors opened and we were all ushered in.

The Contemporary Wardrobe - The Horse Hospital

The Contemporary Wardrobe at the Horse Hospital in Russell Square is celebrating its thirtieth year as London’s quite astonishing fashion and street-style archive. The event consisted of a very cool fashion show, rare footage of a Malcolm McLaren and Vivienne Westwood interview together from 1993 and a talk between journalist Paul Gorman and Contemporary Wardrobe’s owner Roger K Burton. We heard about Burton’s adventures in fashion from his early mod days growing up in the Midlands to outfitting the cast and 300 extras from Quadrophenia, to designing Vivienne Westwood’s World’s End shop.

Roger K Burton's Contemporary Wardrobe - The Horse Hospital
Horse Hospital Contemporary wardrobe Archive

After the talk, there were drinks and chat as well as lots of photo-taking of the exhibited skinhead, punk, hippie and rocker outfits. I managed to buttonhole Paul Gorman, who gave me the lowdown on the assembled fashion faces who included Mr and Mrs Terry de Havilland, Topman design director Gordon Richardson (how dapper is this man, Phillip Green, please take some styling tips from him!), Soho suitmaker Mark Powell, Max Karie from Shop at Maison Bertaux and Marian Buckley from FUK.

The Contemporary Wardrobe - The Horse Hospital

A word about Paul Gorman. If you’re interested in the history of music-influenced street style, I highly recommend his book The Look, Adventures in Rock and Pop Fashion, featuring never-seen-before (by me anyway) photos and insightful interviews with key fashion players. Check out his blog here.

WORDS AND IMAGES: Disneyrollergirl
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Cruise control




This season sees the Resort/Cruise collections go mainstream. As customers are increasingly fashion-aware and exposed to newness 24/7, the onus is on designers to give them more fashion, more frequently. Whereas Cruise used to be something of an also-ran (see this article from 1988!), this season it’s become an event in itself with proper celebs – witness Jennifer Lopez, Charlize Theron and Christina Aguilera at Dior – and coverage in the dailies.

This quote from Karl Lagerfeld on Style.com sums it up:
“It’s not Resort anymore. It’s another collection—in the story of Fall, pre-Fall, Paris/London, pre-Spring, Spring—called “cruise.” It’s like a code name, but the thing is that Chanel needs six ready-to-wear collections a year, every two months completely new things at the shops. There are hundreds of shops all over the world that have to have something new all the time or else there’s no reason to go back. Or else you go to a place like Colette where they see 100 labels. If it’s one label, this label needs to have something new all the time.”

Pic: Style.com