In these days of Insta-journalism, a fanciful theme is a gift to the time poor and attention-deficit. It helps tell the story of a collection which is what selling clothes is all about. And our young female designers are particularly adept at it.
On the first day of London Fashion Week AW15, we saw evocative tableaux styled as an art class and a gossipy teen gathering courtesy of Molly Goddard and Le Kilt respectively. Meanwhile, Shrimps gave us beautifully vacant aliens landed on a glittery planet surrounded by stalagmites. (more…)
There’s no denying that Asos has had a tough year this year, with younger, sexier, leaner upstarts snapping at its heels (hello Missguided and Boohoo). But it’s fighting back for SS15 with some excellent product and clever customer service initiatives. What does the Asos girl want? Newness. When does she want it? All the time. And so Asos is launching ‘New In’, a new Tinder-like app that let’s you swipe yay or nay to the Asos new-in feed, adding your choices to your profile. (more…)
I’ve wanted to shoot with Vanessa Jackman for yonks. We met on a funny bloggers’ trip to Paris a few years ago and generally catch up twice a year on the fashion week circuit where she shoots street style (her blog is shortlisted for a Bloglovin’ award – go vote!) and I research the shows.
Finally we carved some time this summer to shoot the charming and creative Claudia Gould, who epitomises the new breed of multi-pronged model with attitude. Our friends at MIH Jeans gave us the run of their West London showroom and a rail of AW14 samples. The Phoebe Slim is already something of a cult jean, while we all cooed over the men’s Jean Machine chunky navy sweater, one of those wear-anywhere-and-everywhere staples. I also loved the inky indigo raw-edged straight skirt, styled here with a Post-It pink bra from & Other Stories.
The theme for the shoot was loosely denim-based. We wanted to evoke a laid back but bittersweet mood that expresses the melancholy of late summer-early autumn. So I added to the mix Rejina Pyo’s ruched red skirt, Dusan’s luxurious poncho and a double-layered jacket from 3.1 Phillip Lim, all newly arrived at The Shop At Bluebird. To shop the shoot, just click on the pictures or the embedded links below…