THE DRG STYLE INDEX: WANT LES ESSENTIELS DE LA VIE; MAC X BROOKE SHIELDS; DIET COKE X ASOS
Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…
1. WHAT WOMEN WANT
Get ready for another stealth-luxe handbag line, this one’s coming from WANT Les Essentiels de la Vie. The minimalist menswear accessory brand now has a women’s leather range, currently on sale exclusively at Barneys. “Our female fans have been egging us on to unleash this for a long time. There was definitely a pent-up demand for it,” co-founder Byron Peart told Style.com. Barneys has three styles available, in rich neutrals of camel, burgundy, grey and black made from Italian calfskin and retailing from ($595 to $1,495). The square O’Hare tote is likely to become the hero piece, an update from the men’s version which easily accomodates a laptop. Buy it here.
2. BROOKE SHIELDS FOR MAC
MAC is famous for its Icon collaborations but more often than not they’re at the flamboyant end of the scale. Not so this time. Brooke Shields has been enlisted to lend her eye to a line of MAC make-up which is apparently the biggest Icon collection to date and is unofficially expected to gross $5 million. Go Brooke! Top billing goes to a 16-shade eye-shadow palette of soft neutrals and wearable berry shades. And of course, all eyes will be on the brow products – a Veluxe Brow Liner ($20), and a brow set with clear gel ($17). The line launches in October.
3. SHARE A DIET COKE WITH ASOS
The Share A Coke With… campaign has got to be one of the most brilliant advertising and marketing concepts ever. Diet Coke is twinning the campaign with its other clever creation, celebrating 20 years of the Diet Coke Hunk. Head to this ASOS microsite for ways to enter the ‘treasure hunk’ hunt, in which you can win personalized goodies such as my Share a Diet Coke With… tee (obviously yours will have your name on, not mine. Thank you ASOS…)