fashion film

Warehouse Christmas SOS film – recognise yourself?



http://www.youtube.com/watch?v=FAj0MQYHzBo&feature=youtu.be&noredirect=1

Warehouse has upped its digital game considerably since relaunching its etail site a few months ago. As well as a much fresher looking site with the full complement of social sharing buttons, the British high street brand has embraced the power of the fashion film.

This sharply observed ‘Christmas SOS’ film, produced to promote its 90-minute delivery service (er – wow), is brilliantly executed and top contender to upstage last year’s Walk Of Shame viral (remember the work of genius from Harvey Nichols?).

Watch and cringe…



Waris Ahluwalia on Mr Porter



How gorgeous is this Chris Floyd film of Waris Ahluwalia for Mr Porter? Those delicious crimson accents at the end…! These films are shot in a couple of hours, with minimal crew and no script. Impressive, no?