Here’s something a bit different from Jo Malone London. Charlotte Stockdale has been the brand’s style editor for a while now but her influence isn’t always evident. But here it is in this home fragrance line called My Wanderlust. The fragrances reflect travel and the joy of exploration and the line includes a scent diffuser, candle, linen spray, soap and ‘square scents’ (for placing in drawers, wardrobe, luggage etc). (more…)
What do we think of the new limited edition Jo Malone London Red Roses bottle? Created by new(ish) style editor, Charlotte Stockdale, it has a neon pink pop art-esque paint drip on the bottle which is certainly striking and a departure from your average Jo Malone London bottle design.
I’m a bit divided on this one. Much as I love Charlotte Stockdale, the classicist in me secretly prefers the traditional elegance of Jo Malone London. But I suspect the brand is keen to broaden its reach to younger (or ‘cooler’) customers and this is a good start. I will add that having seen the bottle in the flesh, it’s growing on me – the neon is a really bold contrast to the trademark JML cream and black.
What do you think?
The limited edition (only 300 bottles), hand numbered Jo Malone Red Roses cologne (£120) will be available from Selfridges from 1st April.
