Jo Malone London’s pop art Red Roses
What do we think of the new limited edition Jo Malone London Red Roses bottle? Created by new(ish) style editor, Charlotte Stockdale, it has a neon pink pop art-esque paint drip on the bottle which is certainly striking and a departure from your average Jo Malone London bottle design.
I’m a bit divided on this one. Much as I love Charlotte Stockdale, the classicist in me secretly prefers the traditional elegance of Jo Malone London. But I suspect the brand is keen to broaden its reach to younger (or ‘cooler’) customers and this is a good start. I will add that having seen the bottle in the flesh, it’s growing on me – the neon is a really bold contrast to the trademark JML cream and black.
What do you think?
The limited edition (only 300 bottles), hand numbered Jo Malone Red Roses cologne (£120) will be available from Selfridges from 1st April.
24 March, 2013 @ 8:27 am
Is this for Red Nose Day? That was definitely my first thought. I think I prefer the traditional Jo Malone bottles.
24 March, 2013 @ 5:57 pm
Oh no Beautiful Things, I don’t think it was for red nose day… I see your thought process though. I actually think it’s meant to be more ‘streety graffiti’ than pop art but it’s quite a big departure from trad Jo Malone!
24 March, 2013 @ 11:43 pm
I like it, it’s so quirky! I guess it really matters what’s in the bottle but I do love the whole limited edition thing.