Milkshake on my mind
Why is everyone obsessed with the latest Gap ad?
I have some thoughts.
The ad dropped last Tuesday and the thing that first grabbed my attention was the catchy tempo of Milkshake (originally by Kelis, but this time covered by K-pop girl group KATSEYE), accompanied by Robbie Blue’s brilliant staccato choreography.
It felt like a return to ye olde Y2K Gap campaigns and I guess the timing of a feelgood Gap denim throwback chimed against the controversial American Eagle ad (more…)
