Buy it now: J.W. Anderson for Topshop

As you may have noticed, I’m quite fascinated by the growing commercialisation of Fashion Week. More than anyone, Topshop has been instrumental in making Fashion Week accessible to all, via its sponsorships and collabs with LFW designers, it’s unsurpassed social media LFW coverage, its just announced Facebook hook-up and most recently, its pop-up shops at the LFW sites. Last season, it installed a T-shirt vendor in the grounds of Somerset House which sold out of product each and every day, and its Mary Katrantzou collab sold out in an instant too – nicely timed with the hysteria of Fashion Week.

This season, Topshop marks the first day of London Fashion week with its huge J.W Anderson collab – a ‘supermarket spree’ of clothing, sweets, stationery, knick knacks plus curated books and magazines. I love these dark, twisted press shots, complete with got-dressed-in-the-dark styling and crispy dragged-through-a-hedge coiffure. And don’t miss the rollerskates. Buy it from Topshop and Selfridges