visual merchandising

On my radar: Leïla Menchari and Karel Martens



A portrait of Leila Menchari in 1985- Photo by Edouard Boubat

Two stories caught my attention in the new Hermès magazine, Le Monde d’Hermes. The first is an amazing sounding exhibition celebrating Leïla Menchari, Hermès‘ extraordinary secret weapon, whose legendary window displays brought a playful spirit to the brand for 35 years. The exhibition, ‘Hermès à tire-d’aile — Les mondes de Leïla Menchari‘ will run from 9th Nov to 3rd Dec 2017 at the Grand Palais, Paris. (more…)



The secrets of window display…from Hermes and Chanel




“I tell a story which is just like a theatre show and the stars of my show are leather and silk…”

Anyone interested in brand communications, visual merchandising or Hermes should watch this excellent video from Imagine Fashion. It features Leila Menchari, creative director of Hermes’ windows (since 1977) interviewed by IF’s fashion features editor Godfrey Deeny. Her poetic descriptions of her work for Hermes and the art of window display are fascinating. Here’s the trailer…

This evening sees Godfrey’s interview with Chanel’s president of fashion, Bruno Pavlovsky go live on Imagine Fashion so look out for it here.