How Nike won gold in the fashion Olympics with Martin Lotti’s Volt shoe
At a press event at the Nike athletes’ hospitality suite at the British Medical Association, I was told that there are secretive corridors at Nike HQ, where its genius geeks experiment in their out-of-bounds labs. Performance materials, electronic fitness monitoring equipment, future fashion hero products, they’re all thought up and figured out here, possibly years before coming to market. (more…)