Retail trend: Frocks and flowers
Flowers aren’t the easiest things to buy when you’re fashion shopping, but still, I like the idea. From COS’ pop-ups with Clifton Nurseries, to Chanel’s clever Mother’s Day flower stand (in situ at Chanel’s Covent Garden beauty boutique ’til tomororow – buy 100ml of fragrance and pick up a hand-tied posy), fashion retailers are embracing the senses with their floral tributes.
To add to the roll call, Oasis has teamed up with florists Rebel Rebel to open a pop-up shop in its Argyll Street store. Prices are pretty reasonable – from £5 for the small flower pots planted in retro tins – and the shop is in place until the end of the month.