Raf Simons on design, desire and the pace of fashion
Raf Simons has pivoted to textile design. Kind of. Well, as a practitioner who doesn’t like to pigeonhole himself, that’s one of his focuses at the mo. Caroline Roux profiled him in this Observer story on the work he’s doing for Danish textile company Kvadrat, which was just shown at Milan Design Week. (Sidenote: we love our ‘Kvad-Raf’ cushions!) Here’s his thoughts on the sped-up pace of fashion.
“In the past, a designer made a collection and presented it to a small audience of professionals, then one picture appeared in a magazine, and months later the clothes came to the shops. Oh my God, the desire that created! Now everyone sees the runway show right away, and by the time the clothes are available, people have moved on to something else. This fast communication, it’s exciting but it can be dangerous, too. Damaging.” Yup.
WORDS: Disneyrollergirl / Navaz Batliwalla
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