13 April, 2014

Introducing the DRG STYLE INDEX: Celine, Hermes, Harrods, Uniqlo

Introducing the DRG STYLE INDEX, a ranking of the brands on my radar each week. In order of impact, these are the brands grabbing my attention right now…

1. CELINE’S RETAIL WOW FACTOR

My first foray into the Mount Street store (above). Um, wow. The smell! The flooring! The merch! The ratio of sales staff to customer (3-1 on my visit)! At the till, mulling over a two-tone luggage Tote, was a Ghanian lady in full Vlisco-print gear, including headwrap. Oh to photograph her printed skirt against the patchwork marble floor tiles… But alas no, I got the feeling it’s a No Photos kind of store…

2. HERMES’ SILK KNOTS SCARF APP

I just discovered the Hermes ‘Silk Knots’ scarf app and it’s a thing of joy. Updated regularly, it shows you a zillion ways to tie a silk square which you can then shop and share. Beautifully done. Who says luxury brands aren’t digitally savvy?
UPDATE: Oh wait! A new version has just been released. Find it on iTunes and Google Play…

3. HARRODS’ FABERGE TAKEOVER

Harrods‘ Fabergé takeover is in full effect until 21st April with a full roster of in-store activity. There’s an exclusive Harrods Fabergé egg pendant, a pop-up Fabergé Salon exhibition, and a ‘Fabergé cinescope’ in the Harrods digital lounge which lets you virtually try on Fabergé jewels (and of course, share on your social channels). Way to put the fun in Fabergé. These co-branded store takeovers are becoming a Harrods trademark and next month sees another biggie, the Prada takeover…

4. UNIQLO’S SPRING DROP

I have always resisted Uniqlo, I dont know why. But the current collection is changing my perception. The Ines de la Fressange line was a stroke of genius, the men’s salmon pink chino shorts are everything I want a boyfriend short to be, and the UT Coke tees are a pop culture addict’s dream (thanks Nigo). Plus if you’re in the market for a classic white pocket tee, theirs are the best on the high street – think cotton, hip length and a little big square.

[Celine image: Telegraph.co.uk]

Disneyrollergirl Brands, Design, Events, News, Technology brands, Celine, DRG Style Index, Faberge, Harrods, Hermes, Ines De La Fressange, retail news, technology, Uniqlo