Bloggers

Bigging up the bloggerati



Summer 09 will surely go down in history as the season when fashion blogging tipped over into the mainstream. Never have I received so many emails inviting me to blog events, asking for a soundbite or sending me links to big-up-the-bloggerati articles. Today’s Business of Fashion alerted me to an insightful article in The Times that suggests if brands don’t embrace bloggers sharpish, they’ll almost certainly get left behind.

Also out today is the Blogger Vision Q & A I took part in, organised by FTape, the online fashion industry resource. Have a good read on what me and some fellow bloggers (including Style Salvage Steve, Liberty London Girl, Rebekah Roy, Kingdom of Style, The Coveted and Frock Writer) have to say on all things blog and fashion-related.

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Canape-watch at Arcadia’s online drinks soiree



Ooh get a load of these sexy little puddings at the Arcadia online press day! Mmm, don’t they look delightful? These sweet and sticky meringue-cream-strawberry-and-kirsch deserts were served up alongside rails and rails of new season collections from Topshop, Evans, Dorothy Perkins, Topman and Miss Selfridge. Online press mingled with independent bloggers to try on the Evans disco dazzler sequin bootees, Topman suits (Isabelle O’C had to be wrestled out of hers) and already-legendary Ashish for Topshop boots.


Not only did we get a chance to legitimately photograph some shit hot Topshop clothing and upload it in real time (without being told off), but photographer Alistair Guy was on hand to document our styling attempts, although a white background had to suffice – no wistful Lula-esques fields to hand unfortunately. But what a great chance to social network face to face as well as grilling the Arcadia PRs. Pressing questions of the night? When will the new Topman floor be unveiled and what exactly is this new thing called Tinker?






OMG – check out Topshop Tweeter Zoe’s Bernhard Willhelm boots…
Shoutouts to Magazine Machine, Discotheque Confusion, Style Bubble, Fabfrocks, Randomfashioncoolness, Young Shields, Mademoiselle Robot, Cate from Bitchbuzz, Kila and Mantern from Rubbishmag. Er, did I miss anyone?

PS: DON’T FORGET TO VOTE DISNEYROLLERGIRL IN THE DAZED/GSTAR BLOG AWARDS!

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Diesel does dayglo




Exciting news just in this week that my blog buddy Sophy Robson is doing the nails for Jeremy Scott at LFW. There is definitely a nail thing going on in London right now, and no event is complete without its nail artists in situ. Last week I was tempted down to the Diesel Flash for Fun launch (its glow in the dark collection that lands next month), not by free jeans and tees but by a free day-glo manicure courtesy of WAH Nails.

Not only were the nail artists sweet and super-creative (no French manicures here) but something about the whole shebang with the little toy-like plastic fans on the tables (to dry the nails) and general hubub made the event far friendlier than your average hifalutin fash bash. Well, that and the fact it was held at the Dalston Superstore.

In the basement you could see the clothes in action, glow-in-the-dark stitched jeans reminding me of Helmut Lang’s 1990s reflective dresses and trousers – *looks off wistfully into the middle distance* – anyone else remember these? But truly, the most fun was had upstairs where you couldn’t move for fash-bloggers – Isabelle O’Carroll, Fred Butler, Jaiden James and Rasharn Rva included. Honestly, the only fash-blogger missing was Miss Sophynails herself!


[Nails pics: WAH Nails]

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