Bigging up the bloggerati
Summer 09 will surely go down in history as the season when fashion blogging tipped over into the mainstream. Never have I received so many emails inviting me to blog events, asking for a soundbite or sending me links to big-up-the-bloggerati articles. Today’s Business of Fashion alerted me to an insightful article in The Times that suggests if brands don’t embrace bloggers sharpish, they’ll almost certainly get left behind.
Also out today is the Blogger Vision Q & A I took part in, organised by FTape, the online fashion industry resource. Have a good read on what me and some fellow bloggers (including Style Salvage Steve, Liberty London Girl, Rebekah Roy, Kingdom of Style, The Coveted and Frock Writer) have to say on all things blog and fashion-related.
7 September, 2009 @ 3:14 pm
Thanks for the reads, I've started to get a bit of recognition from PR companies, very exciting and surreal. I do sometimes feel a bit insecure about the whole thing, but I'm hoping it can help my future career and networking prospects, plus it's something I love doing. I'm finally starting to unite my online and real identity.
7 September, 2009 @ 3:16 pm
Funny: I have a post percolating somewhere on just the same topic (with a rant about dumbass publicists who leap on the bandwagon without reading our content. Don't send me rude emails berating me for not replying to yr bribery & corruption blogger drinks. If you bothered to even glance at LLG, you'd know I live in America…) sigh. LLGxx
7 September, 2009 @ 3:21 pm
Very interesting – they do need to explore the usefulness of using bloggers be market segmentation and reach.
I've never pushed myself forward but I get a massive amount Of UK traffic and global on a daily basis it has grown from not much to thousands on a daily basis – not a big as some of course. I honestly don't think they know who is what and which sites are a pr & marketing dream.
7 September, 2009 @ 7:02 pm
What an interesting read!
:-)
Florrie x