What’s the big deal with Zoeva make-up brushes?
You can see why bloggers are the beauty industry’s best friends. More than magazines or celebs they have a very subtle knack of making you think you need things you’d never even thought about before. Brushes, for example. I never considered makeup brushes a thing until I started watching beauty vlogs and then suddenly, I felt I needed to know the ins and outs of buffer brushes, contour brushes and those funny flat fan-shaped, um, fan brushes.
Zoeva can testify to the huge growth of brush fetishes. This Germany-based brand launched in 2008 and has built quite an army of loyal followers, thanks to its well-priced tools and focus on customer service.
For anyone embarking on the brush exploration trail, Zoeva make-up brushes are a good place to start. The use for each brush is explained in detail on the Zoeva website, and the affordable prices encourage experimentation. (Tip: start with the 227 ‘soft definer’, it’s the most popular brush and seems to do anything and everything.) Zoeva hasn’t missed a trick content-wise either, with its detailed blog tutorials.
I’ve had the chance to try Zoeva via its latest bamboo set of face and eye make-up brushes (UPDATE: unavailable. Try the mini version here.). This eco-conscious set of eight brushes is made of vegan nylon bristles, aluminium ferules and bamboo handles. It comes with its own brush clutch and cardboard holder, although I wouldn’t advise using the holder as storage as it has a tendency to smoosh the bristles when you close it.
My two favourite brushes so far are the 103 ‘defined buffer’ brush and the 128 ‘cream cheek’ brush. I use the firm but soft-bristled ‘defined buffer’ brush for Chanel’s Bronzing Makeup Base cream bronzer. For a very natural finish, only use a bit of product then buff in with this to build. Perfect for any cream blush fiend, the angled ‘cream cheek’ brush lets you contour without creating harsh lines. At around £57 for eight brushes this is a good quality starter set to ease you into your brush know-how.
Zoeva is currently available online from Zoeva, Cult Beauty and Selfridges.
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WORDS AND IMAGES: Disneyrollergirl/Navaz Batliwalla
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