You can see why bloggers are the beauty industry’s best friends. More than magazines or celebs they have a very subtle knack of making you think you need things you’d never even thought about before. Brushes, for example. I never considered makeup brushes a thing until I started watching beauty vlogs and then suddenly, I felt I needed to know the ins and outs of buffer brushes, contour brushes and those funny flat fan-shaped, um, fan brushes.
Zoeva can testify to the huge growth of brush fetishes. This Germany-based brand launched in 2008 and has built quite an army of loyal followers, thanks to its well-priced tools and focus on customer service. (more…)