Lean Luxe alerted me to Year & Day, a new direct to consumer (DTC) tableware brand that’s doing things very discreetly. It has all the right hallmarks for success – a focused offer of just one category, the right millennial colour palette (love the semi-matte blue-black and blush pink mugs and I usually hate mugs), minimalist branding and Insta-friendly photography. Plus everything is made in Europe in small factories committed to eco-friendly practices.
WORDS: Disneyrollergirl/Navaz Batliwalla
IMAGE: Year & Day
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