Great news for fans of Yang Li. He is now creative director of Shang Xia, the Chinese luxury brand founded in 2010 by Hermès and Qiong Er Jiang. Now majority owned by Italian holding company Exor, it will stage its first ever show at Paris Fashion Week on October 4th.
Until this point, Shang Xia has exemplified the quiet luxury vibe of Hermès, focusing on ‘good taste’ craftsmanship and style designed for longevity. But as hype culture accelerates in the luxury space, some wonder if we’ll now see the brand looking to attract a younger, cooler crowd. Definitely one to watch.
WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGES: Yang Li for Shang Xia
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