I have a long term obsession with cowboy boots. Only the classic kind, mind. So, I’m all over this DTC start-up. Tecovas is a Texas-based western-wear company that sells classic western boots and other accouterments to local cowboys and anyone else who’s into them.
Launched in 2015, Tecovas boots are made in Mexico City in a three generations family-owned factory. And in modern direct-to-consumer style, its USP is an Everlane-esque transparent pricing model that lets you know exactly where your money’s going. (more…)