I have a long term obsession with cowboy boots. Only the classic kind, mind. So, I’m all over this DTC start-up. Tecovas is a Texas-based western-wear company that sells classic western boots and other accouterments to local cowboys and anyone else who’s into them.
Launched in 2015, Tecovas boots are made in Mexico City in a three generations family-owned factory. And in modern direct-to-consumer style, its USP is an Everlane-esque transparent pricing model that lets you know exactly where your money’s going. Oh, the best bit of course is that this model negates the classic retailer mark-up, so you’re getting your hand-stitched, Goodyear Welted boots at an extremely agreeable price while retaining the quality.
The downside of handmade western boots is that the pricing usually veers upwards of £300. However, Tecovas’s best-selling Penny boots, with minimal detailing, go for $195 (around £153). Those aren’t bad, if you like ankle length boots. But I’m after a taller boot to wear with flat front pants, or um, boot-cut jeans, so the Jamie ($235) or the Harper ($275) are bang on the money. Unfortunately, there’s no international shipping yet, but I live in hope…
WORDS: Disneyrollergirl / Navaz Batliwalla
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