A major skincare shift I’ve seen over the last few years is the move towards products that protect, nourish and gently strengthen the skin, a departure from the problem-solving and ‘repairing’ narrative. While ‘wellness’ gets a bad rap, I think we’re now much more attuned to nutrition, hormones and lifestyle factors that affect the skin. (I mean, when Kate Moss launches a holistic skincare line, you know there’s a vibe shift.) Hopefully that means we’re raising a generation that won’t resort to invasive aesthetic procedures like injectables, lasers and skin resurfacing to repair damaged skin in the future.
In particular, cleansers, facial washes and body washes have become so much more part of a proactive wellbeing ritual. (more…)