7 March, 2016

On Chanel and the rise of playful luxury

From designer stickers to cartoon character smartphone covers to kidult footwear, there’s no stopping the rise of playful luxury. And no-one is more in tune with this emerging product category than Chanel, whose LED trainers illuminated the SS16 catwalk. As the AW16 Chanel show kicks off, Bon has published my article on how the heritage house embraced the next generation of international big spenders, one kitsch accessory at a time. Read the article at Bon.se.

WORDS: Navaz Batliwalla
IMAGES: Bon Magazine, Sabrina Shim

Disneyrollergirl Brands, Business of fashion, Designers, Magazines, Trends AW16, BON magazine, Chanel, Karl Lagerfeld, luxury, SS16, trends