Levi’s has done it again with its new Levi’s Engineered Jeans collection. (OK, not that new, if you remember them from the first time round in 1999.) 20 years ago, Levi’s brought out a unique darted and twisted seamed jean that was a radical departure from its classic Americana silhouettes. Strange as it was, it caught on instantly and was widely copied for a few seasons.
This spring, Levi’s has revived the cuts with a special edition reissue for men and women. As well as an updated fabrication with 4-way stretch, there’s also a range of 3-d knit pieces, made using eco-friendly, reduced-waste technology. The women’s Slouch Taper Jeans (£95) look promising, as does the Reissue Trucker Jacket (£95). I’m glad they’ve produced these in a rich, saturated indigo, which will no doubt fade beautifully with age.
It’s all positive for Levi’s at the moment, with a recent earnings report showing 21% growth in Europe. That’s pretty impressive considering all the doom and gloom going on in fashion generally. You can buy Levi’s Engineered Jeans at Levi.com.
WORDS: Disneyrollergirl / Navaz Batliwalla
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