I’m sooo not the tattoo type; I’ve never got the attraction and I’m scared of needles. But there’s something intriguing about this new fragrance brand, created ‘for tattooed skin’.
Gri Gri was launched by perfumer Anais Biguine and takes its creative lead from tattoo history and culture. It’s quite clever because god knows tattoos are a mainstream trend now, yet of course they have a historical significance too. The branding is clean and elegant and very French (it’s a Parisian brand), while the scents sound spiritual and exotic.
So far there are three ‘masculine’ scents. Tara Mantra is a blend of saffron, cardamom and jasmine that’s described as woody and animallic (yes please). Moko Maori sounds more fresh and green with fern and grass notes, while Ukiyo-E sounds suitably Japanese with its combo of green tea, yuzu and cherry blossom.
I discovered the brand on my friend Amanda’s perfume site We Wear Perfume, which is all about fragrance and storytelling (you can find out all sorts of things, such as why Gri Gri’s Anais Biguine wears perfume on her heels). If you’re interested in fragrance and are a little bit nosy (ahem), do check it out. And for info on Gri Gri, head to the brand’s Facebook page.
WORDS: Disneyrollergirl/Navaz Batliwalla
IMAGE: Gri Gri perfume
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