On trial: Giorgio Armani Lip Magnets

Giorgio Armani Lip Magnets
It’s taken me over 20 years to realise I only like matte lipstick (or in fact any lipstick) if it’s faded to a stain. As much as I love the process of applying lipstick from a bullet, I don’t love the feel of that thick layer sitting there. I usually blot and reapply, then use a cotton bud to blur the edges (“like you’ve just eaten berries” as makeup artists are so fond of saying!), and then wait half an hour or so before I go out.

The good part is that once it’s on it doesn’t budge, although if it’s a pinky-nude it might fade a bit too much. The new Giorgio Armani Lip Magnets are something very special. They’re described as an ‘inverted emulsion in a liquid lipstick’ which sounds very fancy. But in layman’s terms, it’s a ‘water in oil’ formula in which the water gradually evaporates once the lipstick has been applied. The oils and pigments then fuse, leaving a veil of deeply pigmented colour.

The liquid colour comes in a bottle with an exclusively designed ‘calligraphic applicator’. It’s a dream to apply, smoothly delivering just enough product and if you want double intensity, you can let the first coat dry before applying another. The lipstick doesn’t feel cakey and the appplicator deposits it right into the corners of the mouth.

I did apply a bit of Mac Prep and Prime Lip as a base, and even though the effect of Giorgio Armani Lip Magnet is matte, I can happily report no dry flaky bits. Not one!

I haven’t tried Giorgio Armani Maestro Fusion Makeup, but this is said to be inspired by that and the Lip Maestro velvet lip colour. It feels like every brand is currently trying to reinvent the lipstick, which is great for consumers as there’s so much great new stuff to try. These retail at £27, available in 18 shades and they’re currently available in the UK at Selfridges – here, and nationwide from 26th October.


WORDS: Disneyrollergirl/Navaz Batliwalla
IMAGE: Giorgio Armani Lip Magnets
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