Somehow I missed the news that Boy de Chanel*, the men’s make-up line had launched here in the summer. I knew it had launched in South Korea last year, but hadn’t clocked it in any London stores. But I spotted it in the St Pancras Station Chanel beauty boutique recently, so got a good close up look.
The collection is a small one, consisting of a tinted fluid in four shades, a matte lip balm and four shades of brow pencil. I’m particularly interested in the brow pencil. I’m trying to grow in my brows a bit and I want them straighter (i.e. less arched), fuller and just more natural and boyish.
The male make-up category is expected to evolve in 2020, marketed as everyday grooming rather than the bold, expressive fare we’ve seen on Youtubers of late, according to trend expert and Light Years founder, Lucie Green. A handy side benefit to these new men’s make-up collections is it gives us ‘no make-up make-up’ girls a way to get our make-up done that isn’t overly trowelled on.
Whenever I’ve had any kind of beauty counter make-up done, despite my ‘barely there’ requests, I’ve always found the artists to go overboard with full contour, major lip liner, Whatever Happened to Baby Jane lashes and Joan Crawford arches. So I’m hoping if I go to the Boy de Chanel counter, maybe, just maybe, I can achieve my minimalist ‘French boy brows’ ambitions. Watch this space…
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WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGES: Chanel AW19-20 by Armando Grillo, Boy de Chanel
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