Quote of the day: Lauren Sherman

great bowery founder matthew moneypenny

“What is truly at the crux of Great Bowery’s strategy is pushing its clients to diversify their skills and build bigger personal brands. Just as an actress is no longer just an actress, but often a fragrance campaign model, a fashion designer and a Snapchat star, a photographer can no longer simply stand behind a camera.”
Lauren Sherman unpacks the strategy of Great Bowery, the new super-agency representing creative talent in the age of the influencer, Business of Fashion

WORDS: Disneyrollergirl/Navaz Batliwalla
IMAGE: Talent agent Matthew Moneypenny of Great Bowery
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