Save the date: La Beauté Louis Vuitton (UPDATED)
God, it feels like years since the first whispers of Louis Vuitton’s make-up line emerged. The range, La Beauté Louis Vuitton, is set to land on 25th August with 55 lipsticks, 10 balms and eight eye shadow quads all creative directed by Pat McGrath.
Industry insiders are hoping for innovative formulas and an immersive retail experience to bring entry-point customers back to LV after a luxury slowdown – although prices are rumoured to be twice that of Hermès Beauty. (Remember their launch in 2020?)
In any case, brace yourself for a deluge of influencer unboxings cos the packaging is guaranteed to be beyond! (Spoiler alert: expect an ancillary offering of dedicated small leather goods in the form of lipstick cases and a miniature trunk. But of course!)
UPDATED 19 AUGUST 2025
More news on the Louis Vuitton beauty launch. WWD has all the details here including:
– The collection (not including the eye shadow palettes) will launch exclusively in China on Wednesday in a selection of Louis Vuitton stores. Worldwide, digital pre-order will start on August 25th, followed by the global launch on August 29th in selected Louis Vuitton stores and online.
– New York will get a dedicated pop-up at 104 Prince Street, from August 29th until the end of the year. It will include a virtual try-on room, a make-up consultation room and a ‘look room’, where shades are advised after you answer a questionnaire. A screen room will offer “thematic, immersive storytelling” behind 10 key make-up shades.
– Core lipstick shades include 896 Monogram Rouge, a blend of Louis Vuitton’s signature brown Monogram canvas with classic lipstick red.
– Skincare-rich lipstick formulas contain upcycled waxes from rose, jasmine and mimosa flowers blended with shea butter and hyaluronic acid.
– There are ten lip balm shades formulated with bespoke scent containing mint and raspberry created by Louis Vuitton master perfumer Jacques Cavallier-Belletrud.
– The beauty products’ packaging was created with industrial designer Konstantin Grcic.
– Prices range from 60 euros for the LV Ombres refill to 140 euros for the complete lipstick or lip balm and 220 euros for the complete eye shadow. (Eye shadow refills are 80 euros.)
WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGE: La Beauté Louis Vuitton
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